A lumber company builds a successful advertising framework

A local family owned lumber company, which offers a variety of products and services for homeowners and building professionals, faced the same challenge many local businesses face:

Remaining top-of-mind for consumers who could choose national brands instead of local options.

Goals

• Increase foot traffic to local lumber stores.

In the past, our client had promoted sale events using geo-targeted newspaper insert ads. We built on this strategy by introducing digital display ads, helping reach home improvement shoppers in the same targeted area.

As a next step, we enhanced the campaign with an effective geo-targeted mobile ad campaign to compete against our clients national competitors. When shoppers were in the area of a competitor, they were served mobile ads with discounts to incentivize them to visit their local lumber store instead.

The campaign consistently outperformed all other digital marketing solutions employed by our client before.

The client also gained invaluable business insights from the reporting provided by our digital experts.