Beverage Company Uses Sweepstakes as Part of Go-to Marketing Strategy

THE CHALLENGE

A new beverage product is coming to the market, enhanced with electrolytes, antioxidants and vitamin D.  This unique flavored water, conceived by ShineWater, a Bay City, Michigan company, represents the power of our Midwest regions to develop and retail exciting new offerings.

In advance of their launch in Kroger stores in Michigan’s Metropolitan Detroit area, ShineWater used sweepstakes alongside podcasts, billboard advertising and sponsored content to tell the story of their brand. Together, these tactics achieved visibility for their brand with a new audience, with pretty delicious results.

Overall, this campaign served

Entries were accepted from June 23 through July 10, and almost 125,000 emails were sent, boasting the brand and its features, along with the sweepstakes.

2,047 TOTAL ENTRIES

Nearly 57% opted in to hear from the brand in the future, effectively generating 1,164 new leads of potential consumers of the product.