Health Care Provider generates awareness through content strategy

A local health care provider with several locations, struggled to increase brand awareness against strong competition with bigger advertising budgets.

Goals

• Increase brand awareness and gain visibility in a crowded market space
• Generate high quality leads on a consistent basis

Our marketing experts developed a content program, designed to give the health care provider a platform to reach potential new clients and educate on their offerings.

Our content writers produced a sponsored story for Cleveland.com, in which our client educated potential new patients on ways to prevent health issues during a specific time of year.

We promoted our client’s story for 4 weeks to the Cleveland DMA.

The client not only saw increased traffic to the site, we also tracked 10 leads directly from the story and 50% of those leads turned into paying clients.