THE CHALLENGE
A company focused on workplace safety that offers comprehensive, automated (M)SDS and chemical inventory management solutions via a Software as a Service (SaaS) platform was looking for ways to enhance their online initiatives. They wanted to ensure that their SEM, SEO and digital advertising tactics were delivering significant business impact.
Goal
- Increase the number of inbound leads coming from qualified client prospects
THE STRATEGY
Our team of digital experts comprised a comprehensive strategy focused on lead generation:
- We revised their SEM campaigns, launching behaviorally and contextually targeted display advertisements and re-messaging
- Our online initiatives included adding an extensive, content marketing-focused SEO strategy to accelerate organic search traffic results and bring in new leads
THE RESULTS
- Doubled the number of inbound leads per month to 33, each worth a potential $50,000
- 44% increase in organic search traffic
- New site visitors increased from 3.15% to 81.46%
Ad Choices
