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Social Media Trends in 2025

Why the Super Bowl is Important for Marketers, Especially if Your Team isn’t Playing

How Dad Jokes Accelerated a TikTok Account

Social Media Trends in 2025

Why Perspective Matters

Did Anyone Help You Shop Today?

All They Want for Christmas

Why Knowing Your Customers Beats Trend Chasing

Spend Where Your Audience Actually Is

What Only You Can Do

Performance vs. Brand

Google Gets AI Supercharged

Something Borrowed to Something New

The Cookie Rollercoaster Continues

Navigating AI-Driven Search Algorithms: A Strategic Guide

Beyond Last Click: Pain Points of Attribution Models

Paid vs. Organic Social Media: Why You Need Both

Exceptional High Schoolers Recognized as Standouts

FREE DOWNLOADS: Insights Driving Higher Ed Campaigns in 2024

KPIs Critical to Campaign Success

Navigating the Path to Higher Education Success

Unlock Greater Potential by Pairing SEM and SEO

Trends in the Financial Sector Affecting Marketing Strategies

User-Generated Content: A Destination Marketer’s Secret Weapon

Transitioning from Medicinal to Recreational Cannabis Marketing

The Rise of AI and ML

Think (and Communicate) Like a Designer

Leveraging Counter-Intuitive Trends in Travel for Digital Marketing Success

Uncovering Passive Talent with Targeted Digital Marketing in a Shifting Jobscape

How Machine Learning and Thought Leadership Intersect for Healthcare

The Treasure Map of Travel: How Keyword Search Volumes Guide Destination Marketing Success

Healthcare Data Revealed; Actionable Strategies Emerge

Green Rush, Marketing Blues: Pain Points in Marketing Recreational Marijuana

Generations Choose Destinations Differently

Mobile First: Designing Digital Displays for Thumbs, Not Desktops

Mobile First! Why Your Desktop Marketing is Outdated

The Power of Content Marketing in Healthcare: A Prescription for Success

Navigating the Bumpy Road of Cannabis Marketing Amongst Restrictive Platforms

2024 Travel Trends: Decoding Destination Decisions

Patient Insights Study Results

Higher Education’s Focus – Finishing What We Started

Patient Study Reveals How a Specialist is Chosen

Use a Surround Sound Approach to Your Strategy

THE CREATIVE LOOKBOOK

Building Trust in Healthcare Marketing: Strategies for Establishing Credibility

The Hidden Value in a True Vendor/Client Relationship

Messaging Tips for Recruiting Degree Completions

The Impact of Increasing Room Rates

Tips for Universities to Enhance Recruitment Marketing

What Influences Choosing A Destination

Getting Omni-Channel Marketing Right Takes Skill

Advanced Strategies To Elevate Your Marketing Campaign

4-Year College Students: Changing Demographics

A Return to Pre-Pandemic Travel Trends Expected in 2024

Political Advertising For this Election Season

ProTips for Approaching Recruitment

Compel Candidates to Apply Using Video

Local TV, or Streaming Services?

The Case for Digital Marketing in Healthcare

Bundle Digital Solutions to Enhance Marketing Performance

Educate, Inform and Entertain with YouTube

Competition, Seasonality, and Price Sensitivity in Travel

Social Media for Business Intelligence

Challenges Facing Today’s Healthcare Industry

Crafting an Effective Content Strategy

Savvy Video Placement: Different Than Display

Want to be found by tourists this summer?

Hiring for summer? Consider five tips from Job Recruiters and Hunters alike

Data, Analytics and Business Intelligence: What’s Important in a Sea of Data?

Lease or Buy – How Search Tactics are Like Choosing Your Next Home

Making the Case for Events as Marketing

Designing Ads for Mobile

5 Strategies for Finding Top Healthcare Talent

Understanding What Converts an Audience

What is Chat GPT?

Strategy Question: Programmatic or Direct Impressions?

Design Your Campaign for Mobile

Optimize Your Traditional Search Campaign

Driving Referrals for Your Healthcare Practice

How Consumers Decide

Relationship Management to Grow Audience

Pairing Search with Display

Election Season Advertising In Progress…

Personalize your Campaign with Lead Segmentation

Digital Trends Not to Ignore

You can’t spell personalization without persona

Google Analytics 4: What You Need to Know

Match Expectations of Gen Z In Higher Education

Measuring Data that Matters

Measuring Digital Marketing Effectiveness

Best Practices for Marketing New Physicians

Must-Try Tactics for Marketing Destinations

SaaS Technology Exclusive to Education Providers

Revisiting Creative After your Campaign Launches

Advance Local Named Google Premier Partner

Paid Search + Display: the Perfect Pairing

Free Download: Supporting late Bookings Differently

Brand Identity Critical in Attracting Quality Talent

Trends Driving Growth in Healthcare

Five Things to Consider When Purchasing OTT

Mobile First Thinking is No Longer a Luxury

Mental Health Providers Benefit from Content Strategy

#Protips: Marketing your Practice

Your Brand Matters To Job Seekers

Cross-Platform Campaigns

Avoid a Critical Missed Step in Education Marketing

Social Media Advertising for Higher Education

Student Recruitment in a Post Pandemic Era

Higher Ed Enrollment Down 5.9%

Choose Trackable Ad Placements

Streamed Video is Scalable, Targeted

Google Tag Manager – Basics & Benefits

What is Identifier for Advertisers (IDFA)?

iOS 14 and Its Impact on Social Campaigns

Do I Join Clubhouse?

What you promote matters as much as How you Promote

Inspiration For Sales Teams Everywhere

Tips For Presenting in a Virtual Environment

GA4: 15 Years of Google Analytics Evolution

What is a Facebook Pixel and Why Do You Need One?

Content Marketing Pillars

Ethos, Pathos & Logos: How a 2,400-Year-Old Concept Still Shapes Marketing Today

Women Inspiring Women: Mentoring Monday Returns

What are UTM Parameters & How Do They Appear in Google Analytics?

Putting Your Co-Op Dollars to Work

How Frequently Do You Publish Content?

Making the Most of Your CRM Data

Data Proves the Value of an Unwavering Market

Necessity Breeds Opportunity

Advance Ohio Matches Advertising Investments of Clients Through 2021

How Accurate is Campaign Location Data in Google Analytics?

#AdvanceOhioCares

Why Activating a Sweepstakes Can Benefit Your Business

Jumpstart your practice post lockdown

Businesses are ReOpening, and You Need a Coach

Vacation to Staycation – How Contractors Can Stay Top of Mind

HVAC Contractors continue to Flourish With These Marketing Ideas

Advance Ohio pledges up to $10 Million in Matching Grants for Advertisers

Free Webinar: Marketing During Times of Uncertainty

Let’s connect – Social Media Consultation

Is your communication on track as ohio reopens?

4 Stages of the College Enrollment Path To Purchase

Can Facebook’s Small Business Grant Help Your Organization?

Use the Give and Ask method in your content development

Search strategy insights for the world we live in now

Communicating with your customers and the effect it can have on your business

Looking to reengage your customers? Follow these simple tips!

Stay Connected with Your Customers

Need to reach your customers and community? Meet them where they are.

Tips and Tricks on Working Remotely

6 ways to keep your marketing turning on a budget

Advertising Through Uncertainty

5 tips on how to navigate your brand through uncertain times

Women Empowering Women

Cleveland is Celebrating our HomeGrown Heroes

4 Ways to Create a Positive Employer Brand

Top Workplaces 2019 Event Overview

5 Benefits of Print Advertising

Video is an essential part of your marketing plan

The Power of Storytelling

Boost your SEO with these simple tools

How to make Live Streaming work for your business

What is inbound marketing?

Engaging your Audience through Video

SEO Tools to power your Marketing

The Benefits of Digital Video Marketing

Social Media Options for content Marketing

5 steps to creating valuable video content

Reach the right people with your inbound marketing strategy

What is the Halo-Effect?

5 reasons traditional Marketing and social media need each other

How to increase online ticket sales

Which online recruitment platform is the right fit for you?

Redefining the Customer’s Path to Purchase

Advantages of newspaper job postings

Advantages of partnering with a premium publisher

Better Audience Targeting in 3 Steps

Why advertisers should ditch TV

Essential Tools for Multi-Tasking

Why I (Your Customers) Don’t Care About Your Business

When Social Media is NOT the Right Fit

Investing in Multi-Channel Marketing is Imperative for Marketers

The Importance of Videos in Education Marketing

Beyond Boosted Posts

Optimize Your Trade Shows with Location-Based Targeting

Simple Ways to Build Your Employer Brand and Help Your Recruitment Efforts

Breaking Down Auto Dealership Marketing by Customer Focus

Digital Healthcare Marketing Strategies that Really Work

How to Explain the Value of Content Marketing to Your Leadership Team

Get Better Results for Your Email Marketing Campaigns

Making the Case for Adding Digital Solutions to Healthcare Marketing

Organic vs. Paid Social Media

Tips and Tools for Better Content Creation

Marketing Strategies to Help Increase Your School’s Enrollment

Optimizing your School’s Open House with Digital Marketing Solutions

Ways to Digitally Measure the Effectiveness of Print Advertising

Measuring the Results of a Digital Marketing Strategy

Putting your Automotive Search Campaign in the Driver’s Seat

The Benefits of Blogging for B2B

How to Gain Customer Insight Without a CRM

The Importance of Optimization and How to Improve Your SEO Strategy

How to Recruit Top Talent

SEO Best Practices that Could Improve Your E-Commerce Sales

Reasons You Should Not Give Up on Newspaper Advertising

How to Build a Mobile-Centric Search Strategy

Digital Goals All Healthcare Providers Should Have

10 Strategies to Improve Your Email Click and Open Rates

Shifting the Auto Industry Towards The Next Generation of Car Buyers

3 Marketing Tips for Small Businesses with Big Goals

7 Reasons Why Email Marketing is not Dead:

What’s a Data Management Platform, and why does it matter?

Strengthening Your University’s Enrollment Numbers

Work Smarter, Not Harder by Repurposing Your Content

Power of Visuals in Content Marketing

Audience Targeting: It’s all about the data!

Focus Digital Campaigns with Audience Targeting

Understanding SEO

Keys to an Effective Content Marketing Strategy

Why SEM Without SEO is DOA