Companies need talented workers
46% of HR Leaders
report recruiting as
their top priority
Acquiring new talent is hard, especially when 36% of HR professionals indicate they don’t have the resources necessary to recruit at the scale dictated by their organization.
Employees Seek to Understand Organizational Culture and Priorities Before Applying
86% of employees look at company reviews and ratings before applying. They want to know that they’ll gain a sense of purpose from their work, leadership is engaged, and that their peers are supportive of the organization’s growth and culture. As a recruiter, you need a solution that will tell the stories of your business, in a way that will influence those 86% of seekers in the job market.
Video is the Answer
90% of consumers cite video as useful in their decision making (Hubspot).
Companies using video to promote their brand experience a lift of 41% in site traffic over their non-video marketing competition (SmallBizTrends).
And more than half of executives share that if there is both video and text on a webpage, they’ll consume the video first, with 95% of the messaging being recalled, as opposed to 10% in text (Forbes).
Video brings your company, culture and people to life, highlighting your best assets, and its versatility makes an impact in every stage of the recruitment journey.
Distribute newly created recruitment video to showcase your company, culture and open positions to an audience of passive and active job seekers. Video will be distributed across multiple platforms for maximum reach of your target market.
Video platforms utilized will include:
OTT / CTV
YouTube Video
In-Story Video
Paid Social
Re-messaging
Results Driven Marketing
Job boards do not always have a strategic approach in finding quality candidates. We realize the digital landscape can have a tremendously positive effect on recruitment strategies. Using our results driven model, we recently implemented a recruitment campaign for one of our clients and increased their interview to hire ratio from 9% to 33%.
Let us develop the right-sized solution for your recruitment needs.
Marketing Your Business During Election Season
The next election cycle is expected to see more than $6 billion in TV and digital ads, according to a report released by political ad-tracking firm Advertising Analytics; a 57% increase from midterm elections.
Combining Search Marketing With Google My Business
Tactically, Search is a key component to your business’s visibility. Without a strategy for active searchers, you are leaving these highly qualified leads at an arm’s length. For our regional healthcare client, search tactics have become the foundation of our discussions around their site traffic.
Mackinac Island named Number 1 Summer Destination in America
Using historical data, travel research, and audience profiling, MLive Media Group was able to predict peaks in bookings, understand target audiences and messaging, and lift conversions for Mackinac Island.
Ad Choices
