Personalize your Campaign with Lead Segmentation
It’s no wonder that 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. (DemanGen)
Digital Trends Not to Ignore
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Stunning Results with Gervasi Vineyard’s Marketing Strategy
A 2.14% click through rate is an exceptional, high-water mark for a destination campaign. Driving activity through clicks, however, is just part of the story.…
You can’t spell personalization without persona
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Geo-Push Notifications Performance Proves Effective for Local Jewelry Store
The campaign finished at a record-setting 7.40% CTR and is the highest Advance has seen to date.
Google Analytics 4: What You Need to Know
Debuting in the fall of 2012, the current version of Google Analytics, known as Universal Analytics (UA) has been the standard bearer of website data…
Campaign for Cosmetic Surgeon Generates 90 Leads
Cast a smaller, more specific net using digital technology to target your audience, and provide the frequency that asmaller audience needs to recall your practice…
Match Expectations of Gen Z In Higher Education
Regular trend analysis is important in any business, but especially when building a marketing strategy.
Measuring Data that Matters
Digital advertising offers something that television, billboards and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who…
Measuring Digital Marketing Effectiveness
Digital advertising offers something that television, billboards and radio never could: trackable interactions. Proof that your placements are working, and the ability to understand who…
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