Local TV, or Streaming Services?
There’s still a seat at the table for both traditional TV and streaming (for now). But for savvy digital advertisers looking for better control and…
The Case for Digital Marketing in Healthcare
Events are the strongest form of experiential marketing. A successful event provides value to attendees (also known as future clients!) beyond information about a product…
Bundle Digital Solutions to Enhance Marketing Performance
Events are the strongest form of experiential marketing. A successful event provides value to attendees (also known as future clients!) beyond information about a product…
Educate, Inform and Entertain with YouTube
As the second largest search engine in the world with 2 billion monthly active users, your company can use this channel to target specific audiences…
Competition, Seasonality, and Price Sensitivity in Travel
Regular trend analysis is important in any business, but especially when building a marketing strategy.
Social Media for Business Intelligence
It's not just about posting content on Facebook or Twitter anymore--it's about listening to what your customers want, engaging with them in an authentic way,…
Challenges Facing Today’s Healthcare Industry
Overall, the healthcare industry is facing a number of complex business issues that require innovative solutions. Providers must find ways to improve efficiency and reduce…
Crafting an Effective Content Strategy
Content marketing is a complex and multi-faceted topic, but it’s also one that can be broken down into smaller pieces. By understanding what each piece…
Savvy Video Placement: Different Than Display
Age, Gender and Income are a great start when placing any advertisements digitally. But video isn’t a static ad, and we aren’t talking about a…
Want to be found by tourists this summer?
Events are the strongest form of experiential marketing. A successful event provides value to attendees (also known as future clients!) beyond information about a product…
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