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Gain insights into maximizing marketing ROI through emerging channels, personalizing student outreach for superior engagement, and optimizing campaigns for measurable results. Don't miss this [...]

KPIs serve as the compass for digital campaigns, providing direction and measurable targets that align with business objectives.

64% of parents believe there are multiple paths to success after high school, beyond just attending a four-year college.

Learn how to strategically combine paid advertising with organic optimization to boost traffic, enhance brand visibility, and achieve your digital marketing goals.

Here, we distill our insights, drawing upon thought leaders and authoritative sources like AdAge, AdWeek, our own successful digital campaigns and other sources, to provide…

User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to…

Moving from medicinal to recreational cannabis marketing requires careful planning, understanding of regulations, and creative approaches to appeal to a new demographic.

The shift away from third-party cookies presents both challenges and opportunities for traditional marketers. It's natural to feel nervous about adopting new technologies like artificial…

Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing…

It’s not always a straightforward task to communicate with those designing our world. To make it easier, here are some insights to the workings and…