Retail

In 2018, Michigan’s Best embraced first-person storytelling to immerse viewers in Michigan’s magic. As AR and VR evolve, this perspective is key to staying ahead.

Discover how AI transformed Black Friday & Cyber Monday 2024 with $131.5B in sales, 17.3% growth, and hyper-personalized, seamless shopping experiences.

Why do we start celebrating the holidays earlier each year? From Mariah Carey's anthem to shopping trends, explore the psychology behind holiday nostalgia.

Stop marketing to stereotypes and start connecting with real people. Authenticity isn’t a trend—it’s what your audience expects.

The campaign finished at a record-setting 7.40% CTR and is the highest Advance has seen to date.

Brick and Mortar Stores target competitor’s sites with testimonials about their own products and offers for new customers. Suppliers of CPGs target the headquarters of…

Your patients are already googling their symptoms. (Did you know that 7% of daily Google searches are healthcare related?) Be sure they are finding the…

In the past, Food Bank of Eastern Michigan had isolated their advertising campaign to a holiday donor acquisition effort. But in 2020, Cleveland.com released a…

The strategy included offered an enter-to-win: a “room full of color” from a well-known paint brand. This gift was the enticement that would include interior…

While 39% of B2B businesses produce content daily or multiple times per week, about 30% report far less frequency. On the B2C side, the percentage…