Google reports that 75% of Gmail users are on mobile. You’re using email to connect directly with your client base, often driving greater conversions from this tactic that any other. (Clicks from email outnumber twitter 6 to 1.) So why is your email optimized for mobile, but you haven’t begun to think about your mobile website user experience?
Whatever your industry, this thinking is relevant:
HIGHER EDUCATION
Teenage decision makers are your primary audience, with their influential guardians a close second. With 294.15 million smartphone users in America and 13% of millennials (and younger) on their phones over 12 hours daily (techjury), you must provide a space for research and connection to be built where these young consumers are seeking it. In this space, converting research to a request for information is often optimized, but users must take to desktop for the CommonApp, creating a disconnect between research and conversion.
TRAVEL
A reported 70% of travelers do their vacation research using a smartphone (stratosjets). That means that the vast majority of your audience is consuming reviews, videos, and content from their handheld device. On your destination website, can they also book and pay for their travel or experience? If the answer is no, your user experience is outdated.
TRAVEL
A reported 70% of travelers do their vacation research using a smartphone (stratosjets). That means that the vast majority of your audience is consuming reviews, videos, and content from their handheld device. On your destination website, can they also book and pay for their travel or experience? If the answer is no, your user experience is outdated.
HEALTHCARE
7% of Google searches are looking for healthcare answers, according to the search giant, the majority of which are made using voice search or a mobile device. And if evidence of mobile access to healthcare answers and providers is needed, one can look to the growth of healthcare apps throughout the pandemic. Just shy of 10,000 medical apps available on Google Play worldwide were added between Q1 2020 and Q1 2021.
As published on Forbes.com, over 40% of smartphone users watch TV while browsing a smartphone. Furthermore, McKinsey & Company found that users with more devices spend more time online – users with a PC, tablet, and smartphone spend 223 minutes online per day.
So however you are designing your marketing and advertising strategy, thinking mobile-first is more important than ever.
Ad Choices
