Gut Isn’t a Strategy. Use Millions of Points of Data Instead
Data is the core principle of our work. Whether analyzing data to understand your customers, visualizing data to help you see the results of your marketing efforts or leveraging data to help you target your customers with the right message at the right time, data is paramount to those efforts.
You need an accurate view of reality to begin any effort. What can be gleaned when we view a collection of data points: product landing page traffic versus impressions served to generate interest; new business acquisition alongside premium margin products; lead generation activity viewed alongside populations best served (or those absent from your lineup).
Comprehensive SEO
Toggle content goes here, click edit button to change this text.
Local SEO
Toggle content goes here, click edit button to change this text.
SEO Audit
Toggle content goes here, click edit button to change this text.
Competitive Audit
Toggle content goes here, click edit button to change this text.
Data Management and Enhancement
Your own CRM data is the most valuable asset you have. We analyze and develop audience and targeting strategies based on 1) who is already in your customer base 2) their attributes and characteristics and 3) additional available targets that might look just like them. We develop personas for your audience, and report on all of these findings.
POS Data Analysis
Who is buying from you? Who are your best customers? What are they typically buying? And most important, how do we visualize all of these metrics to understand their interdependencies, challenges and opportunities?
Advance Analytics
We provide visual dashboards that are accessible 24/7. These include all the material noted above, and more. It reflects website data, social media efforts and performance, display and other marketing campaign metrics. It provides insight on performance and overall results and success, and visually illustrates, in nearly real time (update 2x daily) the activities that are driving your business. This view of the reality of your work is paramount to future successes. Often our clients glean rationalizations for past experiences, and insight for tomorrow’s campaigns from the first viewing.
OUR EXPERTISE
Related Case Studies
Frequency Models Impact Consumer Response in Cannabis
With a brand centered around holistic health and wellness, Nature’s ReLeaf came to market before the boom, and have expanded their operations to build upon…
Multi-Channel Campaign Drives Outcomes for Tri-C
The campaign achieved an overall CTR of 1.69%, exceeding industry benchmarks and demonstrating the effectiveness of the chosen strategy. While some channels saw static or…
Patient Acquisition Campaign Leads to 3 Facility Waitlist
Inspire Autism is growing the number of locations, and since the launch of our campaign, 3 locations have grown to waiting list status for patients.…
OUR EXPERTISE
Related Blog Posts
Streamed Video is Scalable, Targeted
Data Management
Referred to as OTT, Internet-based content is streamed to devices connected to a television (think Roku or Amazon Fire devices) or via functionality of Smart…
Making the Case for Events as Marketing
Data Management
Events are the strongest form of experiential marketing. A successful event provides value to attendees (also known as future clients!) beyond information about a product…
How Consumers Decide
Data Management
It sounds simple. Make a connection with your consumers, build trust with them, and influence future purchases in your business category.
Ad Choices